Agile Marketing Training with Michigan Technology Services
Michigan Technology Services offers instructor-led Agile marketing training, as well as other Agile and Scrum courses, through a partnership with Maria Matarelli, a Certified Scrum Trainer as well as a Certified Agile Marketing Specialist. The Agile training can take place at our location in Farmington Hills, 20 miles outside of Detroit, or onsite at your office anywhere throughout the United States.
While many Agile trainers fly into metro Detroit to deliver Scrum and Agile classes at a hotel, like a Scrum Product Owner workshop, and then leave, we live here and support the local Agile community. We continue to sponsor regional Agile conferences and meetups. We have successfully run Agile and Certified ScrumMaster courses for multiple teams in the Great Lakes area.
What is Agile Marketing Training?
Marketing is undergoing a major disruption via the transition to Digital Marketing.
Agile Marketing helps marketers build a healthier funnel and contribute more revenue by improving the time to market. You will notice a higher quality and impact of your marketing campaigns.
Our 2-day workshop is comprehensive – starting from the basics, diving deeper into the real-world struggles and underlying principles. Participants will share experience from real case studies, and not shy away from tough questions.
In our Agile marketing workshop you will learn a combination of cutting edge Agile development processes often used in software development. The processes are applied to internet marketing strategies to create an iterative approach to marketing and achieving sales results. The goal is to help companies increase their speed to market in development by more than 80% faster than competitors.
At the end of the workshop you will learn:
• Agile Marketing foundations and core values
• How Agile is used in Product Development and IT and the transition to use in Marketing
• Visual collaborative approaches for identifying customer needs
• Adopting an iterative process applied to Marketing for fast results & sustainable growth
• Focusing on the customer relationships that carry the most value
• Organizing your marketing into channels of Filtering, Educating, and Selling
• Creating the systems and messaging to find and nurture your ideal customers
• Review of case studies applying these techniques to yield rapid growth
• Beyond theory into real world application
Who should attend:
This course is appropriate for anyone in a marketing role, including managers, project team members, stakeholders, and anyone who wants to understand how to apply Agile to get results beyond just IT and in the Marketing arena. Through an experiential, hands-on learning approach, this course provides foundational education in Agile, including its values, principles, and practices as applied to Marketing. This interactive learning approach will include a variety of exercises, activities, and discussions as well as case studies while providing first-hand experience for attendees to learn how to apply Agile to yield rapid results in Marketing.
Maria Matarelli is a Certified Scrum Trainer (CST), Agile Coach, and International best-selling author who travels to consult organizations and speak at industry conferences around the world to help businesses apply Agile for increased effectiveness. Maria consults Fortune 100 companies, working with management teams, executive teams and individual project teams on large Enterprise Agile Transitions.
The next Agile Marketing workshop in Farmington Hills will be Monday and Tuesday June 15 and 16, 2020. The regular course fee is $1,495/student, but early enrollment, prior to May 26, is $1,295 student. Call for details about large group enrollment.
The Agile Marketing workshop learning outcomes are aligned with ICAgile and we are pleased to offer dual certification with the ICAgile ICP-MKG certification. Attend one 2-day course and get two certifications. The Certified Agile Marketing Specialist CAMS exam fee is included in the course fee, as well as the ICAgile ICP-MKG credential.
Want a private class in Michigan?
Private classes for groups are available upon request. Call 248-489-0408 for details.